Have you seen those marketing people out there telling us there’s only this one way of doing things? And then as a response to it, it almost becomes a trend to go against what the marketing gurus are telling us?

For instance, in the last few years everywhere we look there are coaches and service providers launching programs, courses, masterminds, etc, with the bare minimum possible.
Meaning ?? Cutting off the “extras” and “musts” and focusing on the easiest way possible to launch. The path of least resistance there is. Cheers to that, always and forever!

As in, if a complex follow up email segmentation is stopping you from launching, simplify it and make it a straight forward one!

Or if an overly long sales page and the design of it is making you avoid the launch all together, sell it from a google doc!

Yes, I’m not kidding — selling from a google doc.

Very common.

You have seen those, ya? Specially coaches selling brand new offers — they put words in a good ‘ol google doc explaining what the program is all about and add a link to buy it. No graphics, no nothing. All written in the default Arial font straight up! ?

?? I see those all the time and they work because they remove resistance and obstacles to launching.

? However if the thought of a plain and simple bullet points google doc gives you the exact opposite feeling — you fell MORE resistance to selling and avoid the launch because you can’t proudly stand behind your offer as you don’t feel connected to it and how it is visually representing you and your business, well…

The "making it simple" just complicated your life even more.

How much TRULY simpler wouldn’t it be to actually ignore any kind of marketing guru’s advice, know ourselves well and how we best operate and make decisions from that?

?? If the thought of a sales page drags you around and removing that big project off the list will help you move forward, do that! Go for the google doc and emails only info!

?? If a well-rounded and visually appealing sales page with a cohesive story telling flow helps you get pumped up, excited and easily talking about your offer left and right… get rolling with it! The focused time you use to get it done will speed up the process when you are out there marketing your services.

?? My reminder for today is that simple >> do what feels right to YOU

Because I also almost forgot about that and ALMOST bought into that google doc “easy life”. ?

I know, the irony!

ME, a designer, trying to “make things easier” by skipping all the visuals.

Here’s what happened??

In my other business, things have always been very visual and eye-candy filled. {I used to hand paint and illustrate EVERY element of the site and brand overall!}

And I know SO well how time consuming it is to design and develop a good sales page specially with custom illustrations as I used to do. ? Because I was very short on time to launch the program I thought to myself, “no biggie. I’ll just write the program content in emails, launch it to my list only and call it a day. When the year-end crazyness is gone I’ll go back to it and build, design and illustrate a proper sales page”

So I did just that – words in an email.

And the first two emails were out.

Not surprisingly however I was not “feeling it”. My energy was not there. Even thou believing in the program, sharing everywhere wasn’t coming easily as it usually does.

Shocking!

{An artist and designer not feeling inspired to share her brand new program that has no visuals whatsoever. She’s so confused as to “why she lacks inspiration to launch…” #naive ?}

?? So I quickly realized that trying to make things “easier” by skipping a CRUCIAL part of how I function — through visuals and storytelling — was the reason I wasn’t INTO my own launch as I usually am.

And straight on to the drawing board I went to flip the situation!

Just like with any VIP Day, I locked in 2 full days to work on my own sales page for that one program.

? And even thou A LOT of intensive work went into it, as I was designing the sales page I was already feeling JAZZED to talk about it again! With everyone and everywhere!

A whole new flow of energy comes through when we know that every part of what we stand for and believe on is being represented – visually included!

? There is nothing like knowing ourselves and how WE best operate in life and business to actually feel + be engaged by it. And as a result -- bringing people along with us.

As we are wrapping up for the year, getting all the tools we need to support us in the upcoming business year is crucial!

?? Meaning, getting the support that actually excites you to share offers and services!

? My on going VIP Days Business coaching + support as well one-off VIP Day projects are available for end of January.

? Click right here to book your call

Any questions, hit reply and let me know!