On my last post I talked about how our sites can become a resource-filled library not just for our community but for ourselves.
As in…
?Our websites can become this never ending source of content ideas to feed any new or old social media platform.
? But how does that work exactly?
1. You pour out the wisdom
Say that you have been posting articles, podcasts, videos, etc on your blog. And you go all in on those posts! You pour all your heart, soul and wisdom on each and every post/video/podcast.
The “how to” or “myths debunked” or “3-step process” or even a simple insightful story that you just experienced, they are all there.
2. You split them up and break them down
Now the beauty {and tragedy sometimes} is that social media platforms are fast moving and people’s attention spam is barely there. So when creating for the socials, content needs to be short.
That long post you did giving the “3-step process”? You can easily break it down into three different pieces of content. Holding people’s hand and walking them through each single step.
3. Adapt to the platform you are in and post it
Now besides breaking the post down into diff pieces of content you intentionally let people know that follow up steps are coming along. You let them know that you are presenting a series to get the whole “3-step process” and piece by piece of it is being released. << THAT peeks curiosity, interest and even eagerness to see your next piece. Which then creates engagement in your platform, which makes your content more visible to new people {algorithms!} That one post about “myths debunked”? Oh, how people LOVE those on social media! Depending on how many myths in one post, you can easily break them down in different posts. Do you have 4 myths on the post? That makes 4 separate pieces of content in the socials. Even the insightful story that you might think is too long and there is no way to translate that into a short form for the socials, can be easily done >> Set the tone on what was happening before the insight, what lead you to it, the process of it and the result of it. Each one a separate content AND each one leading to the next.
4. Rinse and repeat!
And when you have no idea what to post in the socials? Dig in your old posts, and from 2-3 of them you can easily create 4-6 pieces of content. Easy like that — adapting and repurposing from what you had already created.
So , if you haven’t been blogging in a while OR haven’t started one yet, roll up your sleeves. It is time!!
?? Once people come to your site, all the optimization that your blog needs to actually capture those emails and/or retain them on the site and make sales?
A whole separate process! And I’m here to get that set up for you.
Let’s sort out all that needs to be done and get some clarity on the strategy and techy pieces
??
?️Click right here to book your *free* discovery call with me
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